SEEMA SETH, STUDIO SKY AND FOOTSY

Meet Seema Seth, Founder of Studio Sky and Co-founder of Footsy. A self-confessed design geek, Seema practices design as a way of life, so it was a no-brainer when she had to choose a career path. After gaining the required experience, Seema founded her own design consultancy (Studio Sky). That was back in 2010. Two years later she co-founded India’s first brand of playful socks – Footsy. Through Studio Sky, Seema gets to work on brand creation and communication design projects and Footsy gives her the opportunity to do something unique and innovative. She goes on to explain “Footsy changed the perception of socks from an undergarment to a fashion accessory you would want to flaunt. It has received wide media coverage and has a loyal community of sockaholics.”

Entrepreneurship is hard work and Seema has a word of advice for all the design enthusiasts wanting to set up their own consultancies, “Clients are always looking for a sound design strategy to set them apart, so it is important to create business value through well-articulated design solutions and equally important to stay agile and adapt with the times” and apart from that, she says, “Be accountable for your actions. Make sure you always stand up for your team.”

There are days when Seema finds it challenging to maintain her personal motivation and when things get extremely overwhelming she quietly sits with a pen, paper and coffee and cuts out the noise “to clear my head”. But no matter how rough it gets, one thing Seema does is to start afresh on Mondays “it’s like a mental reboot for me” she says. I asked Seema to share her motto in life and she chose to quote Seth Godin “Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.”