NIDHI AGARWAL, KAARYAH

Hubert de Givenchy, the famous French fashion designer said “The dress must follow the body of a woman, not the body following the shape of the dress”. A big thanks to Nidhi Agarwal, Founder and CEO of KAARYAH (western wear for women), for making this the core philosophy of her company.

It all started when Nidhi (like millions of other women) was unable to find a well-fitting shirt for herself. It bothered her that “something so basic and simple” was so hard to find and KAARYAH was born as a result of this thought. KAARYAH promises to offer “the best possible fit” (music to my ears!) and to make that possible Nidhi has been through some extremely rewarding days and some exceptionally arduous ones as well, but she says “on the whole the entire experience of founding and running KAARYAH has been very fulfilling”.

Raising funds and convincing investors that KAARYAH was different from the many other brands in the market was one of Nidhi’s first and toughest challenges. It also took time to find the right core team. Nidhi’s immense patience, hard work and persistence finally paid off and she found investors who vested their faith and money in KAARYAH and after that there was no looking back.

Nidhi feels that some of her biggest achievements include staying the same no matter what, not compromising  on her beliefs, staying committed to her vision and bringing together a team just as committed as she is to KAARYAH. She proudly shares that “today KAARYAH is among the few brands that has found genuine ambassadors and cheer leaders in its customers”. I asked Nidhi what success means to her and she gave me an answer that is as sensible and practical as her brand of clothes “Success comes with no fixed definition. If we set out on a certain path it is important not to be hasty about evaluating your success. Concentrate on the journey instead. There is light at the end of every tunnel!”

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