KAVITHA DEVAIAH, SILVER LACE

The year 2002 marks one of the biggest turning points in Kavitha Devaiah’s life. Acting on the inspiration she got from her role model Martha Pullen (well known for turning heirloom sewing and machine embroidery into a popular hobby), Kavitha established a kids wear boutique called Silver Lace.

Having started out 15 years ago, I asked Kavitha how it compares to doing business today. She recalled how her main mode of marketing was by word of mouth. So when she was introduced to the world of social media she was very excited that she was finally able to reach a large client base! Kavitha also feels that competition is much more aggressive now although the demand for embroidered clothes (especially smocked clothing) continues to grow.

Now 46 years old, Kavitha looks back to the day she started with one tailor, no clients and a very big dream. There were times when she had to make tough choices and many compromises but with time and with the support of her family, Silver Lace grew into a thriving business.

Her advice is simple and what she has gathered from experience. “Find the right balance” she says, “because everyone should definitely pursue their passions and follow their dreams, come what may.”

36 Comments

  • Asha kaveriappa

    Congrats, keep going, all the best wishes,

  • Sonia

    Super kavita all the best

  • Sachi Ponnamma

    Kavita…balancing the warp and weft is not everyone’s cup of Tea or is it Coffee? 🙂

    Seamstress…you are…indeed…

    The magic of your fingers, the Grace of your designs…keep weaving designs into baby dolls’ lives. Good luck. God bless.

  • R.S. Bharathi

    Congratulations and best wishes Kavithaji.

  • Padmini Ganapathy

    Kavitha, i am witness to your beautiful creations ….
    Your girly and delicate creations have been an integral part of kyra’ s childhood celebrations and important ocassions …
    Wishing you the very best!!!

  • Thulsi suresh

    So proud of you kavitha aunty! You are an epitome of big dreams do come true.. keep inspiring!

  • sazia

    Balancing is the most important thing for women you have proved and the best example towards all the women.

  • Jija

    Congratulations Kavitha, you are also a part of my girls growth, each time I approached you, you did it. I enjoyed all the dresses did for my girls

  • Shanti Dharmaraj

    Congrats Kavita!! Beautiful n neat designs. Magical fingers you have in cooking ,gardening n now in creating new designs for the little ones.
    How are Drishya n Deeksha? They must be in college by now.

    Regards,
    Shanti
    Shanti.

  • Achaya Santhosh

    Congratulations and God Bless

  • Shilpa Menezes

    Congrats Kavitha. Well deserved accolades. I have seen how you strived to keep the balance and also the sacrifices you made working late to complete the orders on time. i have fond memories of the dresses you made for my daughter and my neices. Never missed the mark of a perfect dress. Wishing you much more success.

  • Kavitha

    Thanks

  • Kavitha

    Thanks Shilpa for such wonderful appreciating words ?

  • Kavitha

    Thanks shanthy for remembering my cooking and gardening skills!! No more beautiful garden after we moved to a flat, as for the cooking skills trying to keep it going!!!!Children all fine?

  • Kavitha

    Thanks Santhosh

  • Kavitha

    Thanks for appreciating jija?

  • Kavitha

    Thanks sazia

  • Kavitha

    Thanks tulsi ?

  • Kavitha

    Thanks a lot for such appreciating words Padmini ?

  • Kavitha

    Thanks bharathi

  • Kavitha

    Thanks sachi for praising me with such lovely words ??

  • Rashmi

    Kavita acca bhojiuaunty sends you her good wishes n blessings on your success. Regards Achappas

  • Namitha

    Congratulations Kavitha!! Continue the magic you create to make all little girls look beautiful with your creations.

  • Kavitha

    Thanks a ton Rashmi, and thank Boji aunt too??

  • Kavitha

    Thanks Rashmi.

  • Kavitha

    Thanks Namitha

  • Marths pullen

    You are so spectacular! I Would love to hear from you pretty lady. Again I’m so proud of you. Love Martha

  • Kavitha

    Thanks Martha. You are my inspiration ??

  • Deepthi

    Feels so great to see everyone’s inspiring and kind words about my mother! As her daughter I couldn’t be more proud of how well she’s managed everything in life and I appreciate every one of her sacrifices while we were growing up. Couldn’t have asked for a better mom? Thanks for teaching us what life is all about ma. You inspire Deeksha and me to be the best at what we do! Here’s wishing you lots of joy and success ?

  • Kavitha

    ??thanks deepthi. I hope I’ll have the same energy and spirit to carry on as long as possible ?

  • Gowri

    Hi Kavita, you are inspiring …what you have achieved is really special…and the best part of it is you find the right balance…look forward to Silver Lace scaling greater heights.

  • Kavitha

    Thanks Gowri ?

  • Sangeetha Sharath

    I just received my first order from Kavitha 2 days back.Must say that her creations are incredibly beautiful ☺️.Neat work and quality fabric.Glad that I got to know about Kavitha and Silver Lace.Keep going and Best wishes to Silver Lace Team.

  • Meena khurana

    Congratulations Kavita! Wish you good luck n cheer!