TINA GARG, PINK LEMONADE

Meet Tina Garg, founder of Pink Lemonade, a creative services company. Tina and her team’s refreshing creativity comes through even as you browse through the company website.  What you first notice about Tina is her warm smile and I figured the reason behind it is that she loves to do good, “there aren’t enough of us investing in that without expectations”, she says. Pink Lemonade, as Tina describes it, is “an agency with a heart” and it thrives on being inclusive, accommodative and gender balanced. Under the leadership of Tina, Pink Lemonade has worked with over 700 companies and has given around 150 brands some fresh zest, of course, a swirl of pink.

I asked Tina for some insights on five key topics:

FACING CHALLENGES

There are always challenges at every juncture. But it depends on how you look at it. Having the right support always helps you deal with it. My advice would be to weather the storm with stillness because after 2 days nothing matters as much. It’s scientifically proven. But most importantly ask for help when you need it. Don’t let ego stop you there.

​​FOSTERING A HEALTHY WORK CULTURE

The one thing that I think kills organizations is negativity and corporate politics. It’s a non-negotiable feature at Pink Lemonade. I think it is important to come to work with a positive attitude and work collectively towards making something bigger and better. We must cherish our people immensely. A culture of empathy and excellence is what I would call the biggest glue in an organization.

EMPOWERING WOMEN

Step forward and help your kind. Please help each other and help connect people freely. At Pink Lemonade we have a Career Compass initiative to help train returning mothers and get them jobs. For NOTHING in return. It’s our give-back initiative because I truly believe an entrepreneur must give back, a business person may choose not to. Your mark on the world has to be – not just what you did for yourself but what did you do for the ecosystem.

SUCCESS:

Success isn’t about money to me anymore. That’s always there for what you need it for. If you can enjoy the journey and what it contributes to another life – that’s true peace and happiness. If that’s your life, you’re very successful. Unfortunately most people define it in terms of monetary achievements.

 

FROM A WOMAN TO A WOMAN

Be a better version of yourself. Go to bed wiser than you woke up. I would also like to tell women who have taken a break – please get back to work no matter what it takes. Your act of achievement will have far reaching results on your own self, family, and those you influence. See the remarkable change in yourself once you start.